Service Corporation International (SCI)

  • Corporate - Content Marketing Manager

    Job Locations US-TX-Houston
    Associate Requisition ID
    Req.61077
    # of Openings
    1
    Category (Portal Searching)
    Marketing and Advertising
    Type
    Full-Time
    Source
    SCI
  • Overview & Responsibilities

    The Content Marketing Manager is responsible for directing overall online content strategy, execution and syndication for Service Corporation International. This individual will develop and maintain the “brand voice” online and will drive brand awareness and lead conversion by developing and optimizing content that can be deployed in multiple media. He or she will manage a team of external writers, producers and/or content agencies and work cross-functionally with other leaders to achieve marketing and business goals. A successful candidate will bring a track record of developing successful content marketing programs and be proactive, creative and able to execute in a large enterprise.

     

    SPECIFIC RESPONSIBILITIES 

     

    30% Planning and Development of Content Strategy and Content Marketing Initiatives

    • Develops annual and quarterly content strategies to meet business goals
    • Leads agile content development process including development and maintenance of digital editorial calendar
    • Conducts discovery to determine stakeholders’ content marketing needs
    • Initiates new content marketing projects to further SCI’s marketing and business goals
    • Provides input on inbound marketing programs with an advanced understanding of SEO and information architecture
    • Owns social media processes and policies, and proactively manages risk for real-time content development
    • Stays abreast of legal and regulatory policies affecting content and trends in content marketing, online media and SEO
    • Other duties as assigned

     

    50% Management and Execution of Content Marketing Strategy, Production and Distribution

    • Develops and manages an end-to-end agile content development process including brand, legal, localization and translation reviews
    • Deploys content across various channels to maximize engagement and conversion, including websites, blogs, video, mobile and social
    • Creates and manages a rich content production schedule in coordination with project owners, writers, designers and developers to deliver on time and on budget for corporate and field stakeholders
    • Assigns content marketing projects to marketing associates, contractors and/or content agencies
    • Establishes and sustains digital brand voice with the highest level of quality and consistency
    • Maintains SCI’s Digital Style Guide and external editorial calendar
    • Other duties as assigned

     

    20% Measurement and Monitoring of Metrics and KPIs

    • Measures the impact of content marketing initiatives through agreed-upon metrics and KPIs
    • Tracks and reports performance of all digital content marketing objectives

     

    Requirements & Qualifications

    Education:

    • Bachelor’s degree in English, journalism, communications, advertising or related field

     

    Experience:

    • Seven (7) years of experience writing engaging, consumer-facing content (with an emphasis in the digital realm) with a track record of managing successful content marketing programs

     

    Knowledge, Skills & Abilities:

    • Background in advertising, branding, journalism or digital, preferably at a national scale or for retail brands
    • Strong project management skills
    • Successful track record of developing agile processes and managing outsourced teams to execute content marketing strategies
    • Skilled writer and editor with successful track record developing digital content for SEO, engagement and conversion
    • Experience writing with different styles, tones and voices
    • Adaptable, hardworking and curious team player
    • Willingness to work cooperatively and collaboratively with all levels of employees within various departments to maximize performance
    • Experience working in content management systems, preferably Sitecore
    • Working knowledge of SEO, information architecture, user experience, accessibility and basic HTML

    SCI Overview

    Benefits Options:

    • Health benefits (medical, dental, vision, life)
    • 401K Retirement Savings Plan with company match
    • Vacation and sick time
    • Tuition reimbursement
    • Funeral discounts, and more

    Who we are. What we do.

    We’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe. We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.

     

    SCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at www.sci-corp.com.

     

    As used herein, “SCI” refers to Service Corporation International and its affiliated companies.

     

    Equal Opportunity Employer, M/F/D/V

     

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