The Content Marketing Manager is responsible for directing overall online content strategy, execution and syndication for Service Corporation International. This individual will develop and maintain the “brand voice” online and will drive brand awareness and lead conversion by developing and optimizing content that can be deployed in multiple media. He or she will manage a team of external writers, producers and/or content agencies and work cross-functionally with other leaders to achieve marketing and business goals. A successful candidate will bring a track record of developing successful content marketing programs and be proactive, creative and able to execute in a large enterprise.
30% Planning and Development of Content Strategy and Content Marketing Initiatives
50% Management and Execution of Content Marketing Strategy, Production and Distribution
20% Measurement and Monitoring of Metrics and KPIs
Knowledge, Skills & Abilities:
Who we are. What we do.
We’re more than North America’s largest provider of funeral, cremation and cemetery services. We are mothers, fathers, sisters, brothers, sons and daughters who are devoted to the communities where we live and work. We are more than 20,000 dedicated individuals who provide caring assistance to families in need, honor veterans and public servants and deliver lifesaving programs to help keep children and seniors safe. We operate under the umbrella of the Dignity Memorial network of 1,800 funeral homes and cemeteries. Dignity Memorial providers care for more than 300,000 families each year and understand the importance of thoughtful, personalized arrangements. We believe creating meaningful ways to pay tribute to a loved one begins with compassion and is shaped by the understanding that each life is truly unique. For us, there is no greater responsibility than honoring and preserving the story of one’s life.
SCI offers advanced on-line training resources, career advancement opportunities in the largest organization in the industry, attractive benefits, and a wonderful community to serve with plenty of culture and personality. For additional information regarding our company, please visit our corporate site at www.sci-corp.com.
As used herein, “SCI” refers to Service Corporation International and its affiliated companies.
Equal Opportunity Employer, M/F/D/V